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Indoor Billboard Advertising Association - IBAA

The Indoor Billboard Advertising Association (IBAA) is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their products. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for restroom advertising companies throughout the United States and Canada.

While politely termed "Indoor Advertising," our industry's primary focus is "Restroom Advertising" which captures the attention of the young and affluent 21-35 year old demographic.

Often referred to as "non-traditional" advertising, Restroom Advertising is widely recognized as an extremely targeted, well-received advertising medium, and reaches a captive audience while they engage in social settings at high trafficked locations such as restaurants, night clubs, sports bars, arenas and other venues. Indoor Advertising reaches consumers from an uncluttered, captive, eye-level vantage point, making it unavoidable.

IBAA Members have been leaders in utilizing a unique position to reach this captive audience while they are eating, drinking, exercising, or being entertained, thus making Indoor/Restroom Advertising one of the first "Social Media." Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.

With additions of ancillary technology such as placed based mobile phone applications, to advances and implementation of digital technology, Indoor/Restroom Advertising continues to engage its audience.

The IBAA is dedicated to serving and promoting the common interests of our member companies, suppliers and clients of the industry, with an additional focus on continuing to improve standards, research metrics, ethical practices and ancillary offerings, and continuing to raise the profile for Indoor Advertising.

If you are interested in learning more about joining the IBAA, starting an indoor advertising business, or finding a member company to position your advertising, contact us today.

John Koenig - Executive Director  503.998.3465

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The Latest

  • 2018 IBAA Conference! Register Now!

Register Now for IBAA Conference 2018 March 13+14th!  

Join us in Las Vegas!

We're excited to head to Planet Hollywood, Las Vegas for our 21st Annual IBAA Conference!

We kick off with a welcoming reception the evening of Tuesday, March 13th (Food, Drinks and Networking). Wednesday the 14th ramps up with an Indoor Firm only breakfast, followed by speakers, sponsor content (frame suppliers, digital display ideas, ancillary ad opportunities), advertising sales trends, and more ideas on growing your indoor advertising opportunities from industry experts. We'll have a catered lunch and post conference happy hour networking.

Register Now to Save! 

*Early Bird Registration Prior to 12/31/17 is only $195 (and $150 for additional attendees). After 12/31 rate is $250 per person ($225 for additional). Must be an IBAA Member/Sponsor to attend.

To Register- Reach out to director@indooradvertising.org  to pay via Paypal with Credit Card/Paypal Account or via Check

 

Save on Rooms! Book It!

We've a limited amount of rooms with discounted rates for IBAA attendees at Planet Hollywood for Tuesday(3/13), and Wednesday(3/14) evenings. Also a few nights are available for Thursday(3/15) and Friday(3/16). 

Might as well stick around for March Madness which tips off on Thursday?!!!  

To register for rooms directly with discounts applied, please use this LINK:

 https://aws.passkey.com/gt/216142061?gtid=d18f752bc8bee48571063fecce56b209

You may also call the  Reservation Center at 1-866-317-1829 to secure a reservation  but with a processing fee of $15.00 per reservation. Currently, the group is listed as the  IBAA Annual Conference. Callers may also use your group code to identify the group, SMIBA8.

Interested In Speaking/Sponsoring the IBAA Conference?

Do you have digital display product, frame product, printing product, ancillary advertising add on?  Limited sponsorship opportunities are available and include conference speaking time, banner advertising, and continued access to IBAA members. 

Reach out for more information.

Cheers and See You in Vegas!

John Koenig

IBAA Director

503-998-3465

Press Room

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Who Needs the IBAA?

  • Advertising Agencies looking for the most bang for their client's buck
  • Anyone who has a product or service to sell
  • Existing indoor billboard companies
  • Anyone wanting to open a restroom advertising company

The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.

The Buzz Around the Water Cooler...

"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek

"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."-Fortune

IBAA Sponsors