The Indoor Billboard Advertising Association (IBAA) is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their products. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for restroom advertising companies throughout the United States and Canada.
While politely termed "Indoor Advertising," our industry's primary focus is "Restroom Advertising" which captures the attention of the young and affluent 21-35 year old demographic.
Often referred to as "non-traditional" advertising, Restroom Advertising is widely recognized as an extremely targeted, well-received advertising medium, and reaches a captive audience while they engage in social settings at high trafficked locations such as restaurants, night clubs, sports bars, arenas and other venues. Indoor Advertising reaches consumers from an uncluttered, captive, eye-level vantage point, making it unavoidable.
IBAA Members have been leaders in utilizing a unique position to reach this captive audience while they are eating, drinking, exercising, or being entertained, thus making Indoor/Restroom Advertising one of the first "Social Media." Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.
With additions of ancillary technology such as placed based mobile phone applications, to advances and implementation of digital technology, Indoor/Restroom Advertising continues to engage its audience.
The IBAA is dedicated to serving and promoting the common interests of our member companies, suppliers and clients of the industry, with an additional focus on continuing to improve standards, research metrics, ethical practices and ancillary offerings, and continuing to raise the profile for Indoor Advertising.
If you are interested in learning more about joining the IBAA, starting an indoor advertising business, or finding a member company to position your advertising, contact us today.
John Koenig - Executive Director 503.998.3465
Set your calenders for May 15-16th, 2014, as we're hosting our 17th Annual IBAA Conference at the Luxor in Las Vegas!
And here's the better part, conference Registration is deeply discounted with a current paid 2014 Membership or Sponsorship.
But you must act early to save.
Register before March 1st, for only $125 per conference attendee.
After March 1st, registration is $215 per person so don't snooze!
Registration includes: Thursday evening happy hour reception (May 15th), full day of conference content on Friday, May 16th ( including breakfast/lunch), speakers, presentations, new ancillary products, Sunshine etc.
To register, Book your room via The Luxor (details below), and reach me via email/phone to book for the Conference Content Registration before March 1st to save.
We've also deeply discounted limited room rates at the Luxor:
Room Registration (Discounted For IBAA Members/Attendees)
Thursday(or Wed) night rate = $40 (+ discounted $12 resort fee and tax)
Friday(or Saturday) night rate = $102 (+ discounted $12 resort fee and tax)
To book your room call Luxor reservations directly at 800-926-4737 and refer to group code: IBAA14P Or, sweet and easy, BOOK ONLINE at https://aws.passkey.com/event/10954254/owner/4939/home (with IBAA Room discounts already applied)
Reach out with questions, recipes, and ideas. Stay tuned for Content and Sponsorship Opportunities!
See you at the Luxor! (We'll bring the Sunscreen)
The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.
"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek
"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."-Fortune