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Indoor Billboard Advertising Association - IBAA

The Indoor Billboard Advertising Association (IBAA) is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their products. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for restroom advertising companies throughout the United States and Canada.

While politely termed "Indoor Advertising," our industry's primary focus is "Restroom Advertising" which captures the attention of the young and affluent 21-35 year old demographic.

Often referred to as "non-traditional" advertising, Restroom Advertising is widely recognized as an extremely targeted, well-received advertising medium, and reaches a captive audience while they engage in social settings at high trafficked locations such as restaurants, night clubs, sports bars, arenas and other venues. Indoor Advertising reaches consumers from an uncluttered, captive, eye-level vantage point, making it unavoidable.

IBAA Members have been leaders in utilizing a unique position to reach this captive audience while they are eating, drinking, exercising, or being entertained, thus making Indoor/Restroom Advertising one of the first "Social Media." Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.

With additions of ancillary technology such as placed based mobile phone applications, to advances and implementation of digital technology, Indoor/Restroom Advertising continues to engage its audience.

The IBAA is dedicated to serving and promoting the common interests of our member companies, suppliers and clients of the industry, with an additional focus on continuing to improve standards, research metrics, ethical practices and ancillary offerings, and continuing to raise the profile for Indoor Advertising.

If you are interested in learning more about joining the IBAA, starting an indoor advertising business, or finding a member company to position your advertising, contact us today.

John Koenig - Executive Director  503.998.3465

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The Latest

  • IBAA 2014-Conference Speaker Announcement & "Indoor Advertising Cures "A.D.D." Still Time to Register! May 15-16th
Did you know that Indoor Advertising is the 'Miracle Cure' for ADD?  
 
Of course the term 'ADD' we're talking about is  "Advertising Deficit Disorder,"  and we're thrilled to announce the person who coined that phrase, will be our Keynote Speaker at the May 15-16th IBAA Conference!
 
We're welcoming Best Selling Author, Speaker and Consultant, Tony Rubleski of The Mind Capture Group to the Luxor!  
 
Tony's an enthusiastic and engaging presenter, with a fresh take on "Capturing Minds" to land new advertisers and retain and maintain current clients.  He's also a unique perspective, as he's worked within the Alternative-Out of Home Advertising Industry and "gets it."   His laser is set to "stun," and in addition to his core presentation, Tony will also be hosting a "Best Practices Roundtable" where IBAA attendees will share sales success stories.  
 
For More on Tony & Mind Capture Group, see his attached bio and visit www.mindcapturegroup.com.
 
Haven't registered yet? There is still time!  
 
Please reach out to me and we'll get you onboard(director@indooradvertising.org). 
 
Registration is $215 per Attendee (which includes Thursday, May 15th, Happy Hour, and Friday, May 16th Conference/Breakfast/Lunch). Must be a Current IBAA Member, Associate Member, or Sponsor. 
 
Interested In Sponsoring & Presenting your product or service? A limited amount of  conference sponsorships are still available and include "commercial time" to present to during the event and an annual listing on IBAA materials/website. Reach out with questions.
 
We've also a limited amount of rooms discounted at the Luxor (Book Online with Discounts Applied  at https://aws.passkey.com/event/10954254/owner/4939/home, or dial directly 800-926-4737 and refer to group code IBAA14P)
 
Join us in May!  You'll return home with a Jackpot of ideas to grow your Indoor Business (with better odds of a profit than betting it all in the casino-of course you've got that option too)!
 
Cheers!
 
John Koenig
IBAA Director
503-998-3465

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Who Needs the IBAA?

  • Advertising Agencies looking for the most bang for their client's buck
  • Anyone who has a product or service to sell
  • Existing indoor billboard companies
  • Anyone wanting to open a restroom advertising company

The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.

The Buzz Around the Water Cooler...

"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek

"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."-Fortune

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