The Indoor Billboard Advertising Association (IBAA) is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their products. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for restroom advertising companies throughout the United States and Canada.
While politely termed "Indoor Advertising," our industry's primary focus is "Restroom Advertising" which captures the attention of the young and affluent 21-35 year old demographic.
Often referred to as "non-traditional" advertising, Restroom Advertising is widely recognized as an extremely targeted, well-received advertising medium, and reaches a captive audience while they engage in social settings at high trafficked locations such as restaurants, night clubs, sports bars, arenas and other venues. Indoor Advertising reaches consumers from an uncluttered, captive, eye-level vantage point, making it unavoidable.
IBAA Members have been leaders in utilizing a unique position to reach this captive audience while they are eating, drinking, exercising, or being entertained, thus making Indoor/Restroom Advertising one of the first "Social Media." Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.
With additions of ancillary technology such as placed based mobile phone applications, to advances and implementation of digital technology, Indoor/Restroom Advertising continues to engage its audience.
The IBAA is dedicated to serving and promoting the common interests of our member companies, suppliers and clients of the industry, with an additional focus on continuing to improve standards, research metrics, ethical practices and ancillary offerings, and continuing to raise the profile for Indoor Advertising.
If you are interested in learning more about joining the IBAA, starting an indoor advertising business, or finding a member company to position your advertising, contact us today.
John Koenig - Executive Director 503.998.3465
IBAA Conference 2014 Re-Cap: Mind's Captured (& Lasers Set to "Stun")
(“The IBAA, Curing A.D.D. for 17 Years!”)
Happy returns to all the attendees of our 17th Annual IBAA Conference May 15th-16th, 2014 at the Luxor, Las Vegas!
Meeting and connecting "in person" in this era of digital connections is refreshing and a big payback and returning from the conference is inspiring.
Speaking of inspiring, we had a phenomenal presentation by Tony Rubleski of the Mind Capture Group. Tony's insight and background in Out of Home Advertising, and his enthusiasm for our industry was contagious!
As Tony pointed out, the IBAA is a "Mastermind Group" and having a Network of like-minded entrepreneurs who are willing to share ideas, offer advice, share success stories and referrals is key reason for the IBAA.
We also "Stand Out in the Age Of ADD (Advertising Deficit Disorder)" and Tony had creative methods to gain, retain and garner referral-advertising clients.
With many members looking for cost effective ways to add digital display inventory to their indoor offerings, A Jay from Mvix provided a thorough "Joint Venture" opportunity to cost effectively go digital. (Feel free to reach out to me and I will forward A. Jay's presentation and details)
Special thanks too to Brian Argetsinger, VP of ITEX for sharing ideas on leveraging ad space for trade opportunities.
A huge thanks also goes out to our IBAA Reception-Happy Hour Sponsor, Johnny Boards .
Stay tuned for email coming soon outlying some IBAA Membership news, shared opportunities, and ideas for the next IBAA Conference.
In the word's of Tony Rubleski, let's "capture" more ad sales, capture more referrals and capture the mindset of advertisers together!
Cheers to More Indoor!
John Koenig IBAA Director
The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.
"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek
"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."-Fortune