The Indoor Billboard Advertising Association (IBAA) is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their products. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for restroom advertising companies throughout the United States and Canada.
While politely termed "Indoor Advertising," our industry's primary focus is "Restroom Advertising" which captures the attention of the young and affluent 21-35 year old demographic.
Often referred to as "non-traditional" advertising, Restroom Advertising is widely recognized as an extremely targeted, well-received advertising medium, and reaches a captive audience while they engage in social settings at high trafficked locations such as restaurants, night clubs, sports bars, arenas and other venues. Indoor Advertising reaches consumers from an uncluttered, captive, eye-level vantage point, making it unavoidable.
IBAA Members have been leaders in utilizing a unique position to reach this captive audience while they are eating, drinking, exercising, or being entertained, thus making Indoor/Restroom Advertising one of the first "Social Media." Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.
With additions of ancillary technology such as placed based mobile phone applications, to advances and implementation of digital technology, Indoor/Restroom Advertising continues to engage its audience.
The IBAA is dedicated to serving and promoting the common interests of our member companies, suppliers and clients of the industry, with an additional focus on continuing to improve standards, research metrics, ethical practices and ancillary offerings, and continuing to raise the profile for Indoor Advertising.
If you are interested in learning more about joining the IBAA, starting an indoor advertising business, or finding a member company to position your advertising, contact us today.
John Koenig - Executive Director 503.998.3465
Happy 2015 IBAA Members & Friends!
Set your calendars for May 7th-8th, as we're hosting our 18th Annual IBAA Conference at the Excalibur in Las Vegas!
Conference Registration is deeply discounted with a *current paid 2015 Membership or Sponsorship.
But you must act early to save.
*Register before March 17th, for only $195
After March 17th, registration is $275 per person so don't snooze!
*Registration includes: Thursday evening 'happy hour reception' (May 7th from 8pm-10pm), full day of conference content on Friday, May 8th (including breakfast/lunch), speakers, presentations, new ancillary products, ideas to grow your business & Sunshine etc. Must be a Paid 2015 IBAA Member or Sponsor to attend. Additional Attendees at $150 per person before 3/17, $225 after.
First reach me via email/phone to book your spot(s) at the Conference before March 17th directly! (payable via Paypal.com or via check/card)
Second book your room directly with Excalibur (rooms are limited)
Room Registration Rates (Discounted For IBAA Members/Attendees):
• Thursday 5/7 (and/or Wed 5/6) night rate = $40 (+discounted $18 resort fee and tax)
• Friday 5/8 (and/or Saturday 5/9) night rate = $135 (+discounted $18 resort fee and tax)
Or dial 800-933-7733. Please Mention Group Code IBAAP
Stay tuned for Content and Sponsorship Opportunities.
Reach out with any questions, recipes, and ideas.
See you at the Excalibur, Sit at the "Roundtable", learn from Sir Ads-alot, grow your business.. Joust!
Indoor Billboard Advertising Association (IBAA)
The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.
"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek
"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."-Fortune