Indoor Billboard Advertising Association - IBAA

The Indoor Billboard Advertising Association (IBAA) is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their products. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for restroom advertising companies throughout the United States and Canada.

While politely termed "Indoor Advertising," our industry's primary focus is "Restroom Advertising" which captures the attention of the young and affluent 21-35 year old demographic.

Often referred to as "non-traditional" advertising, Restroom Advertising is widely recognized as an extremely targeted, well-received advertising medium, and reaches a captive audience while they engage in social settings at high trafficked locations such as restaurants, night clubs, sports bars, arenas and other venues. Indoor Advertising reaches consumers from an uncluttered, captive, eye-level vantage point, making it unavoidable.

IBAA Members have been leaders in utilizing a unique position to reach this captive audience while they are eating, drinking, exercising, or being entertained, thus making Indoor/Restroom Advertising one of the first "Social Media." Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.

With additions of ancillary technology such as placed based mobile phone applications, to advances and implementation of digital technology, Indoor/Restroom Advertising continues to engage its audience.

The IBAA is dedicated to serving and promoting the common interests of our member companies, suppliers and clients of the industry, with an additional focus on continuing to improve standards, research metrics, ethical practices and ancillary offerings, and continuing to raise the profile for Indoor Advertising.

If you are interested in learning more about joining the IBAA, starting an indoor advertising business, or finding a member company to position your advertising, contact us today.

John Koenig - Executive Director  503.998.3465

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The Latest

  • IBAA Conference 2016-March 15th-16th @ Westgate Resort Las Vegas- Sell Smarter+Get Lucky+DSE+March Madness
Join us in Vegas this March 15-16th, 2016, because you're about to 'Get Lucky' with the IBAA Conference!
It's our 19th Annual Conference @ the Westgate Las Vegas Resort & Casino, and you'll not only learn how to run your restroom advertising-indoor business smarter, we've timed our event to let members gain more insight on industry trends.  Register before 2/9/16 to Save!

We’ve extended the early bird registration deadline discount until 2/9/16.  

IBAA Early Bird Registration Discount Now!  

 Register before 2/9/16 for a mere $195!

(registration is $275 after 2/9/16, and -you must be current IBAA Member/Sponsor to attend)

We’re proud to announce speakers as we add content for the conference:
Welcome Tony Rubleski, president of the Mind Capture Group! Tony's a best selling author, speaker and consultant, with insight on how best to 'stand out' in a crowded market, land and retain clients, plus 'add value' to keep key renewals. His work has been featured in various media outlets ranging from Toastmasters International Magazine, The Detroit Free Press, the FOX TV network, ABC, to CNN Radio, NPR and Entrepreneur Magazine Radio. Tony's had additional insight, as he's worked within the OOH advertising industry as a business owner and consultant.  Tony's a high-energy motivator, and you'll return to your desk post conference 'revved up' and ready to land new opportunities.

We're also thrilled to have Kent Lewis, founder of Anvil Media onboard! Anvil Media is a full service advertising agency with integrated services helping national and regional clients including: General Electric, Sonos, Teva, NW Natural, Oregon Humane Society, and Moonstruck Chocolates among others. Kent's recognition and awards included "Top 25 Influential Pay-per-Click Experts, the American Marketing Association "2013 Marketer of the Year," and "2015 Top 20 Digital Marketing Strategists" from the Online Marketing Institute. Kent and Anvil were recently featured on "Worldwide Business with Kathy Ireland."

Leith El-Hassan, founder of OOHforGood.com will also share ideas for how to land non profit and government PSA ad campaigns into long term opportunities, plus trends in media buying in out of home and how to land more local/regional ad buys.  We’ll also grab cutting edge trends in indoor advertising from Brian Wyatt, VP of NewAd, and ideas on how his firm creates value for their advertisers via their network of  static restroom displays, digital displays, and experiential marketing.


We're a "roll of the dice" away from the Digital Signage Expo 2016 (DSE), located next door @ the Las Vegas Convention Center and also happening during our event. We've partnered with the DSE to share discounts with our members.

Not interested in digital? The core of our content will focus on keeping our static boards forefront, and keeping tabs on new ideas to add to your offerings. Stay tuned for full conference agenda.

Can we add even More Luck to the event?

Yes!  It's also the the start of NCAA March Madness, with games tipping off March 17-18th (and the Westgate is a stellar sports 'gaming' casino).  And speaking of lucky, it is also St. Patrick's Day.

Our IBAA Conference Schedule will include a Hosted Bar w/ Heavy Appetizer Reception on the evening of Tuesday, March 15th.  A full day of IBAA Conference Content follows from 9am-5pm on Wednesday, March 16th with Speakers, Sponsors and will include Breakfast, Lunch and scheduled refreshment breaks. 

The adjacent Digital Signage Expo (DSE) (www.digitalsignageexpo.net), runs March 15-18th with the Exhibit Hall open March 16-17th. Registration for the Exhibit Hall is complimentary, and we'll also have access codes for 20% discount to DOOH Strategy Summit (9am-5pm on 3/15) and a complementary invitation for all IBAA attend the DSE Keynote Luncheon on Thursday 3/17 (a $225 Value!)

To Register, reach out to me at director@indooradvertising.com, and I'll send invoice payable via paypal.com (to director@indooradvertising.org) or via check.

Book your Room- We've limited, deeply discounted rooms rates at the Westgate, and register online with discounts applied HERE or dial 800-635-7711 with PassCode SGIBA6

Interested in sponsoring and presenting?  We've a limited amount of sponsor/commercial sponsor opportunities.  Reach out for details!  

Join us March 15-16th in Las Vegas @ the Westgate and please connect with questions!

Press Room


Ad-Council large

Who Needs the IBAA?

  • Advertising Agencies looking for the most bang for their client's buck
  • Anyone who has a product or service to sell
  • Existing indoor billboard companies
  • Anyone wanting to open a restroom advertising company

The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.

The Buzz Around the Water Cooler...

"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek

"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."-Fortune

IBAA Sponsors