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Greetings IBAA Members + Sponsors! Hope everyone’s March Madness bracket paid off even more than attending the 20th Annual IBAA Conference the other week in Las Vegas at the Signature at MGM Grand!   Since the event, we’re hitting the ground running and rolling into Spring and Summer months with new wisdom to grow our industry!  It’s always invigorating to connect with attendees in person, and this year we had excellent added value from our sponsors and speakers. Much thanks for all the excellent content, shared ideas, and networking from all attending members, associate member and sponsors. Here’s a long-short recap for non-attendees (or those attending with ‘fuzzy' memories) with none of the names changed to protect the innocent: Our gathering opened with a ‘swing’ at our evening reception/happy hour at TopGolf, generously sponsored by Captini (www.captini.com), where our golf games were second to introductions, networking, heckling and good natured smack talk amongst members and sponsors. We rolled into the next morning with an “Indoor Firm” session breakfast (sponsored by www.11online.us) with introductions of new members, industry news, procedural details, and ideas on a new shared online media presence. Mid-morning we welcomed associate members and sponsors into the mix, and IBAA…
We’re amped to announce our 20th Annual Indoor Billboard Advertising Conference, March 14-15th at the Signature at MGM Grand in Las Vegas!   It’s our annual opportunity to gather wisdom from presentations, networking with members, and sharing ideas on growing your indoor-restroom advertising business in a fun setting.  We’re excited to be situated in the Signature at MGM Grand which is a perfect venue!   https://www.signaturemgmgrand.com   We’ll “Tee Off” on Tuesday evening, March 14th with our welcoming reception at TopGolf-Las Vegas(@the MGM Grand). Take a few chip shots on TopGolf’s virtual driving range with fellow members.  We’ll have a hosted bar, heavy appetizers, and a lively environment to network and get things started.  It will be like Caddyshack minus the gophers!   http://topgolf.com/us/las-vegas/   Next morning, Wednesday, March 15, we’ll roll with a full day Conference Meeting (on premise at the Signature MGM Grand) starting with a breakfast buffet for indoor firms. Conference content follows and includes speakers, round table discussions, media buying trends, shared opportunities, sponsors, ancillary advertising trends, and other value added ideas to grow your firm. We’ll also provide lunch, and and post conference Happy Hour networking will follow. All current members, associate members, member staff, and sponsors are welcome!   It’s perfect timing to be in…
A Big Thanks to everyone joining us at the IBAA Conference March 15+16th at the Westgate in Vegas! If you missed the conference, or are still in recovery mode post-Vegas and post NCAA Bracket Busting-we've got a review: Thanks to our roster of rock star speakers who helped spur conversation amongst attendees and add value to our event (I've presentations available to forward and will be available on IBAA Share-see below). We had a solid scope of ideas on how to generate more ad sales, and stand out among other media via Tony Rubleski, president of Mind Capture Group; and how to best implement social media and local search to our websites to attract agencies and buyers via Kent Lewis, president of Anvil Media. Brian Wyatt, NewAd, shared his firm's cutting edge digital platform which they've used in addition to their static classic indoor board offerings; and we caught up with Leith El Hassan, founder of OOHforGood on new campaigns for Out of Home PSA messaging, and how to leverage new regional business using PSA campaigns and untapped revenue streams. As we're all working to add research support numbers to our media kit presentations, Ruben Garcia, Johnny Boards, shared relevant data via the University of New…
Join us in Vegas this March 15-16th, 2016, because you're about to 'Get Lucky' with the IBAA Conference! It's our 19th Annual Conference @ the Westgate Las Vegas Resort & Casino, and you'll not only learn how to run your restroom advertising-indoor business smarter, we've timed our event to let members gain more insight on industry trends. We’ve extended the early bird registration deadline discount until 2/15/16.  See below for details. We’re proud to announce speakers as we add content for the conference:   Welcome Tony Rubleski, president of the Mind Capture Group! Tony's a best selling author, speaker and consultant, with insight on how best to 'stand out' in a crowded market, land and retain clients, plus 'add value' to keep key renewals. His work has been featured in various media outlets ranging from Toastmasters International Magazine, The Detroit Free Press, the FOX TV network, ABC, to CNN Radio, NPR and Entrepreneur Magazine Radio. Tony's had additional insight, as he's worked within the OOH advertising industry as a business owner and consultant.  Tony's a high-energy motivator, and you'll return to your desk post conference 'revved up' and ready to land new opportunities. We're also thrilled to have Kent Lewis, founder of Anvil Media onboard! Anvil Media is a full service advertising…
Big thanks to IBAA Members, Sponsors and Speakers for Rollin' to the IBAA Conference May 7th-8th in Las Vegas! Having a chance to connect with everyone 'old school' and 'in person' to share success stores and new opportunities to grow our indoor industry, was a win-win in this 'virtual world."  Certain everyone returned revitalized and more committed to grow, sell more advertising, and have a Big Picture view on your ventures!   Thanks to Conference Sponsors for your support of our industry. We're grateful to: Johnny Boards, Chill Solutions, 3rd Hand Marketing, Valley Industrial Products, Snap! Display Frames, ITEX, West Michigan Barter Company, OOH for Good, and Mobly Media. Special thanks to speakers Marc Malovany, Mobley Media; Brian Wyatt, NewAd; Tony Jacobson, AllOver Media, Leith El Hassan, OOH For Good/Circle Graphics; for their content, insight and wisdom. David Turner, Johnny Advertising deserves kudos for helping coordinate the event and we couldn't have pulled off the event without his assist. Much thanks Dave! Also, a big round of applause for your new IBAA board/officers for 2015-2016: President-Ruben Garcia/Johnny Boards; Vice President-John Jolley/Big Guys; Secretary-Chuck Nelms/ Strategic Indoor; Treasurer-Tim Shoemaker/ Headlines: Officer at Large- Deborah Johnson/ Whizz Advertising. If you missed the Conference, I'm happy to share some presentation material files…
Set your calendars for May 7th-8th, as we're hosting our 18th Annual IBAA Conference at the Excalibur in Las Vegas! Conference Registration is deeply discounted with a *current paid 2015 Membership or Sponsorship. But you must act early to save. *Register before March 17th, for only $195 After March 17th, registration is $275 per person so don't snooze! *Registration includes: Thursday evening 'happy hour reception' (May 7th from 8pm-10pm), full day of conference content on Friday, May 8th (including breakfast/lunch), speakers, presentations, new ancillary products, ideas to grow your business & Sunshine etc.  Must be a Paid 2015 IBAA Member or Sponsor to attend.  Additional Attendees at $150 per person before 3/17, $225 after. To Register-  First reach me via email/phone to book your spot(s) at the Conference before March 17th directly!  (payable via Paypal.com or via check/card)   Second book your room directly with Excalibur (rooms are limited)           Room Registration Rates (Discounted For IBAA Members/Attendees):         • Thursday 5/7 (and/or Wed 5/6) night rate = $40 (+discounted $18 resort fee and tax)         • Friday 5/8 (and/or Saturday 5/9) night rate = $135 (+discounted $18 resort fee and tax) Book your room online with discounts applied here at  https://resweb.passkey.com/go/IBAA15P Or dial 800-933-7733.…
Restroom Advertising Companies “Capture Minds” in Vegas  Representing over 75 North American media markets, the companies that provide the service of Restroom and Indoor Advertising, gathered May 15th-16th, 2014 in Las Vegas for their 17th Indoor Billboard Advertising Association (IBAA) Annual Conference.   “Our industry represents the only ad media that can cut through advertising clutter and reach a captive audience in the restrooms of high traffic public restrooms at popular night spots, arenas health clubs, restaurants and bars. This annual meeting of IBAA members is key to helping spread the word on shared success stories and how to tap into ancillary offerings such as digital, experiential, and place based media,” commented Hugh Jolly, President of Nashville, TN based Graffiti Indoor.   “There are 35-40 IBAA member companies providing restroom and indoor advertising throughout the U.S. and Canada, so it’s been key to the success of my firm, to connect with others who go through the same everyday challenges and positives that we do…the sharing of information is one of the biggest advantages to belonging to this organization, ” added Jolly.   As Executive Director of the IBAA, John Koenig, acknowledges, “This organization has been gathering for 17 years, sharing…
IBAA Conference 2014 Re-Cap: Mind's Captured (& Lasers Set to "Stun")   (“The IBAA, Curing A.D.D. for 17 Years!”) Happy returns to all the attendees of our 17th Annual IBAA Conference last week in Las Vegas! Meeting and connecting "in person" in this era of digital connections is refreshing and a big payback and returning from the conference is inspiring. Speaking of inspiring, we had a phenomenal presentation by Tony Rubleski of the Mind Capture Group. Tony's insight and background in Out of Home Advertising, and his enthusiasm for our industry was contagious! As Tony pointed out, the IBAA is a "Mastermind Group" and having a Network of like-minded entrepreneurs who are willing to share ideas, offer advice, share success stories and referrals is key reason for the IBAA. We also "Stand Out in the Age Of ADD (Advertising Deficit Disorder)" and Tony had creative methods to gain, retain and garner referral-advertising clients. With many members looking for cost effective ways to add digital display inventory to their indoor offerings, A Jay from Mvix provided a thorough "Joint Venture" opportunity to cost effectively go digital. (Feel free to reach out to me and I will forward A. Jay's presentation and…
Happy 2014! Set your calenders for May 15-16th, 2014, as we're hosting our 17th Annual IBAA Conference at the Luxor in Las Vegas! And here's the better part, conference Registration is deeply discounted with a current paid 2014 Membership or Sponsorship. But you must act early to save. Register before March 1st, for only $125 per conference attendee. After March 1st, registration is $215 per person so don't snooze! Registration includes: Thursday evening happy hour reception (May 15th), full day of conference content on Friday, May 16th ( including breakfast/lunch), speakers, presentations, new ancillary products, Sunshine etc. To register, Book your room via The Luxor (details below), and reach me via email/phone to book for the Conference Content Registration before March 1st to save. We've also deeply discounted limited room rates at the Luxor: Room Registration (Discounted For IBAA Members/Attendees) Thursday(or Wed) night rate = $40 (+ discounted $12 resort fee and tax) Friday(or Saturday) night rate = $102 (+ discounted $12 resort fee and tax) To book your room call Luxor reservations directly at 800-926-4737 and refer to group code: IBAA14P Or, sweet and easy, BOOK ONLINE at https://aws.passkey.com/event/10954254/owner/4939/home (with IBAA Room discounts already applied) Reach out with questions, recipes, and ideas. Stay tuned for Content and Sponsorship Opportunities! See you at the Luxor. (We'll…
Happy Re-entry to those IBAA Members, Sponsors, and Speakers who attended our 16th Annual Conference October 18-19th, 2013 at the Luxor! We had energizing content, ideas, ample networking and entertainment! From our core group, to our "rookie members," all gained valuable insight in growing our businesses, and finding fresh ways to continue to attract the attention of clients and agencies to our captive medium. Newest IBAA member, Brian Stafford, Union Indoor Billboards, Savannah, GA, summed it upperfectlywhen he emailed post conference:"I want to thank all the members at the IBAA conference for allowing me to join the group, and their willingness to help learn new tools to grow my indoor business. I registered for IBAA and the conference only 36 hours before it started and I felt like I had been there for years. The amount of knowledge that I received more than paid for my expenditures. I look forward to many more fellowships and conferences in the Future." Key content focused on reaching regional agencies more effectively, and leveraging agency clients to add fresh business. Our "Media Buyers Roundtable" featuring input from season veteranDavid Crawford,SRDS/Kantar Media,Shelby Little, Media Director,R+W Advertising,Leith El Hassan,Circle Graphics & OOHforGood.com, andBrian Wyatt,NewAd, provided insight in reaching,…
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