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“Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.”
- Arizona State University Study
“Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions."
- Rice University Study
"Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing ads in the restroom facilities." - Barbour & Monroe Marketing Research Studies
"When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate."
- Market Intelligence Media Research
"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek
"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100%
accuracy." - Fortune
"If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning customer, but they've got that customer's undivided attention." - Inc.
"Now Madison Avenue has invaded the restroom. It's surprising nobody has thought of this before."
"Talk about a captive audience!"
- The Jacksonville Business Journal
"Rest assured people have to read your ad... market studies have proven it to be effective."
- The Business Journal
"What a perfect place for an ad."
- The Houston Chronical
"This was the only place in the world people would stand in line to read the advertising."
- The Boston Globe