IBAA — Home

REAL PLACES. REAL PEOPLE. REAL ATTENTION.

Advertising Where Life Happens.

Your audience is already there, and they can't scroll past it.

Great advertising is about more than placement—it's about place. Through the IBAA's trusted network, brands reach consumers in restaurants, bars, entertainment venues, airports, and other high-traffic destinations—where they become part of the experience.

Find Indoor Advertising Why It Works Join the IBAA

Serving the U.S. & Canada since 1998 · Vetted member companies · 70+ markets

Inside indoor advertising

Brands & Agencies

Planning a local promotion or a national campaign? We'll help you find trusted indoor advertising partners.

Find Indoor Advertising →

Indoor Advertising Firms

Looking to grow your indoor advertising business? Whether you operate in one market or many, connect with fellow operators, learn from others, add value, and grow with the IBAA.

Why join the IBAA →

Public Service & PSA

Have a message that matters? IBAA members proudly give back by donating advertising space to qualified Public Service Announcement (PSA) campaigns that make a difference.

Place a PSA campaign →

The Places

The Places You'll Go

From a single venue to an entire market, your brands show up in the environments where your audiences gather, socialize, work, play, travel, and spend time.

Bars & Nightlife

21+ spending money

Restaurants

Families and Dinners

Nightclubs

21+ peak social attention

Fitness & Gyms

active, health focused

Arenas & Venues

sports, concerts & events

Schools,Colleges & Universities

Students and campus communities

Golf & Country Clubs

Affluent audiences

Entertainment

Movies, bowling & more

The formats

Static frames to digital screens.

Indoor advertising has a range of formats designed to fit the environment—from professionally maintained static frames and posters to digital screens, mirrors, clings, and interactive/mobile extensions.

Framed Posters

Professionally maintained frames featuring static printed ads in restrooms and common areas, including above urinals and on stall doors and walls in common areas.

Digital Screens

Digital displays in common areas and restrooms, featuring static images or moving video depending on the format and capabilities available in each market.

Why indoor advertising

Indoor Advertising. The Power of Place.

Real places create real attention. Indoor and restroom advertising connects brands with consumers where people gather, socialize, and spend time—creating strong, memorable brand connections.

Can't scroll past

Your message lives where people gather, socialize, and spend time—not in a feed they can simply scroll past.

Trusted local media

Connect with experienced local partners who know their markets.

Precision Targeting

Reach specific audiences by venue, geography, and market—from hyperlocal campaigns to nationwide campaigns.

Frequency. Dwell. Recall.

The power of place drives repeated exposure, extends dwell time, and strengthens brand recall.

Chosen by Brands

National, regional, and local brands use indoor advertising to stand out—whether as a standalone campaign or part of a broader media mix.

Real World Reach

From restrooms and restaurants to bars, entertainment venues, retail, airports, campuses, and more -- indoor advertising reaches people in the places they live, work, shop, and gather.

Why it works. See the Proof.

About the IBAA

Championing the Power of Indoor Advertising Since 1998.

The Indoor Billboard Advertising Association (IBAA) helps grow the indoor and restroom advertising industry by supporting its members, educating advertisers and agencies, and connecting brands and public service organizations with trusted indoor advertising companies throughout the United States and Canada. Indoor and restroom advertising delivers high-attention media in places where people naturally pause and engage.

Our mission

At the IBAA, Great Advertising Begins with Attention. In today's world of endless scrolling and constant distractions, indoor and restroom advertising cuts through noise — delivering messages in locations where people gather around shared interests, creating more meaningful connections between brands and consumers. Our mission is to promote the shared interests of our members, educate the marketplace, and grow the indoor and restroom advertising industry.

Our role

Trusted voice of the industry.

Educate the Market

Help advertisers, agencies, and brands understand the unique value and effectiveness of indoor and restroom advertising.

Connect Members

Create opportunities for members to network, collaborate, share best practices, and build lasting industry relationships.

Advance Standards

Promote research, best practices, ethical standards, and measurement to elevate the industry.

A Voice for Good

Amplify life-changing public service messages through nationwide donated advertising space.

The IBAA Difference

A Trusted Network for Indoor + Restroom Advertising.

IBAA members are experienced indoor advertising companies committed to ethical business practices, collaboration, and delivering successful advertising campaigns. Whether you're planning a local promotion, regional rollout, or national campaign, the IBAA connects advertisers and agencies with trusted media partners across the United States and Canada.

✓ Experienced indoor advertising companies
✓ Committed to the IBAA Code of Ethics
✓ Local, regional, and national campaign expertise
✓ A collaborative network spanning North America

Need help finding the right member?

Whether you're looking for a single market or a multi-market campaign, we're here to help. Tell us about your advertising goals, and we'll connect you with the IBAA member — or members — best suited to your campaign.

Find a Member Contact Us

Membership

Become an IBAA member.

One membership. Multiple ways it pays off.

Join the national network of indoor advertising companies and tap into the connections, exposure, knowledge, and opportunities that come with being part of IBAA.

Get Found

Be part of the IBAA website and member directory—the leading resource for advertisers and agencies looking for indoor and restroom OOH advertising opportunities.

Credibility

Demonstrate your commitment to professionalism as part of the industry's leading association.

Community

Fellow members are just a phone call away to share ideas, answer questions, and help solve challenges.

Relationships

Build lasting relationships with indoor advertising professionals across North America.

Opportunities

Participate in national campaigns, partnerships, referrals, and opportunities to extend your business into other markets.

Education

Learn through conferences, webinars, sales tools, shared research, and best practices.

Advocacy

Help champion the power of indoor advertising and raise the profile of the industry through IBAA initiatives and public service campaigns.

Become a Member See dues & benefits

INDOOR ADS FOR GOOD.

Advertising for good.

IBAA members carry public-service and Ad Council campaigns nationwide — turning national partnerships into local community impact. Nonprofits and agencies can place PSA campaigns through our network.

Place a PSA campaign

1998

Established

29+

Member companies

70+

Markets served

US + CA

National reach